For a Good Cause nonprofit thrift store opens in Colfax

By: Gloria Young /Journal Staff Writer
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For a Good Cause
Hours: 10 a.m.-5 p.m. Tuesday-Saturday
Where: 255 A2, Highway 174, Colfax
Phone: 530-512-5070
COLFAX — At For a Good Cause in Colfax, owner Lynda Locatell’s concept is “community supporting community.” 
“I got the corporate name in 2013 as a nonprofit corporation,” she said. “I’m sending the paperwork for 501(c)(3) designation.”
The new shop’s inventory is built on donations and Locatell is putting together a volunteer staff.
The goal is to raise funds that benefit multiple nonprofits in the community.
Locatell explained her concept as a profit-sharing model, with store volunteers from local organizations earning a share of quarterly profits based on the number of hours worked. In addition, they receive discounts on thrift items.
It’s a project she’s been working on for the past nine years.
“I came up with the idea when the economy turned in 2008,” she said. “I saw thrift store prices going up and that bothered me. Families who needed to come in and buy clothing were priced out a bit. I felt strongly that if the community supported community more, it would be beneficial to so many people.”
She also had a distinct vision for the look and ambiance of the store.
“I wanted to see a situation where the thrift store had low prices for multiple reasons,” she said. “But I wanted it to be a nice store. It does kind of look like a boutique.”  
Prices are set. Blouses are $4 and T-shirts are $3. Denim is $6. Pants are $5. Shorts are $4. There are some new and higher end items priced more at a boutique level, she said.
Locatell brings a strong background in retail, with 25 years working at Safeway and several years as a Starbucks store manager in Sonoma County.
After moving to Todd Valley, her plans for the shop started moving quickly to reality, boosted by the fact she had been collecting inventory items for nearly a decade. 
“I got a storage unit in Foresthill,” she said. “By the time I opened the doors, I had jewelry display cabinets and a cash register.”
It helped that Locatell received a large donation of new clothing samples from a business in Sonoma County — mostly menswear such as golf polos.
In addition to clothing (for the whole family), jewelry and accessories, the store carries household goods and some furniture. Locatell plans to add electronics, tools and a camping section
“A little area outside will have lawn and garden (supplies),” she said. “I’m also doing research on potentially having live plants. I want to be very versatile.”  
She opened the store on March 23 after she and her husband spent nearly a month remodeling the space.
“We painted the floors and walls,” she said. “We did a lot of work to make it inviting. It is in black and white. It looks nice.”
One of the main reasons she chose the Highway 174 site is its visibility — the store sign can be seen from nearby Interstate 80.
“I used to stop here when it was a thrift shop years ago,” she said.
Locatell is pleased with community response to the shop and plans to extend the hours once she gets the volunteer staff in place. In fact, bringing in volunteers is a top priority.
“It’s the first time I’ve opened my own business,” she said. “That’s been a big adventure for me. It is meeting my expectations.”
And it is the perfect fit for her interests.
“I’ve always loved thrifting and reselling,” she said.